Pulsewave
Performance Advertising Agency

Growth campaigns that
actually move the needle.

Pulsewave Media plans, buys, and optimises paid media for ambitious brands across the GCC. Meta, Google, TikTok, programmatic — measured against revenue, not vanity metrics.

Get a Proposal See Case Studies

A media partner, not a vendor.

We're a Dubai-based independent agency built around senior media buyers, in-house creatives, and marketing-mix modeling. No layers, no juniors hidden behind retainers.

Agency
Pulsewave Media FZ-LLC
Headquarters
Dubai Media City, UAE
Specialisation
Performance Marketing & Growth
Markets
UAE · KSA · Egypt · UK
$42M+
Annual ad spend managed
3.8x
Avg. blended ROAS
120+
Active client campaigns
9 yrs
Building growth in MENA

What we do.

Full-funnel media, creative, and analytics — under one roof, accountable to one P&L.

📈

Paid Social

Meta, TikTok, Snap, LinkedIn. Creative testing frameworks, advantage+ campaigns, and CAPI implementations that survive iOS attribution loss.

🔍

Search & Shopping

Google Ads, Microsoft Ads, Performance Max. Structured budget capping, query mining, and feed optimisation for e-commerce and lead-gen.

📺

Programmatic & CTV

DV360, TTD, and YouTube planning with audience-first targeting, brand-safety guardrails, and incrementality testing built in.

🎬

Creative Studio

Static, motion, and UGC built for the platform — concepted weekly against live performance data, not quarterly brand briefs.

📊

Analytics & MMM

GA4, server-side tagging, and lightweight marketing-mix modeling. Honest reporting that ties spend to pipeline and revenue.

🚀

Growth Strategy

From category audit to channel mix to landing-page CRO — we plan the full funnel before we touch a media buy.

Meta
Google
TikTok
YouTube
Snap
Programmatic

Selected case studies.

A snapshot of what disciplined media planning looks like in production.

🛍️
D2C · Beauty

Scaling a clean-beauty launch in the GCC

Built a creative testing engine across Meta & TikTok, then scaled the winners into Performance Max. Six-month outcome:

+218%Revenue YoY · 4.6x ROAS
🏠
Real Estate

Off-plan launch — Dubai developer

Programmatic + paid social funnel feeding a CRM with lead scoring. Cut wasted spend on unqualified traffic in half.

−47%CPL · 3,200 SQLs in 90 days
🚗
Automotive

Test-drive lead-gen for an EV brand

YouTube + Search + Meta running against an MMM-informed mix. Hit the regional booking target two months early.

2.3xTest-drive bookings vs. plan

Frequently asked questions.

If you don't see your question, ping our AI assistant in the corner — it can qualify the brief and book a discovery call.

What kind of clients do you work with?
We work with growth-stage brands and enterprise advertisers spending from roughly $25K up to $1M+ per month across paid media. Strongest verticals: D2C/e-commerce, real estate, automotive, fintech, and hospitality.
Do you have a minimum monthly spend?
For full-service media + creative engagements we typically start at $25,000/month in working media. We also run shorter project-based audits, MMM builds, and tracking implementations for brands not yet ready for full retainer.
How are your fees structured?
Mostly flat-fee retainers tied to scope and channel count, with optional performance kickers tied to agreed KPIs (CPA, ROAS, or pipeline targets). We don't take undisclosed media rebates — every dollar of working spend is reported transparently.
How quickly can you launch a campaign?
Once we've signed and access is granted, simple campaigns can be live in 5–7 working days. Full-funnel launches with new creative production and tracking implementation typically take 2–3 weeks.
Do you handle creative as well as media buying?
Yes. Our in-house studio produces statics, motion, and UGC at the cadence performance media demands — usually 8–20 fresh assets per channel, per month, briefed directly off live performance data.
What attribution and reporting do you use?
GA4 + server-side tagging as the baseline, with platform-side conversion APIs (Meta CAPI, TikTok Events API, etc.) for resilience. For accounts above $200K/month we layer in incrementality tests and a lightweight marketing-mix model.
Can you work alongside our in-house team?
Absolutely. About a third of our engagements are co-pilot setups where we own a specific channel or capability (e.g. paid social or Performance Max) while the in-house team owns the rest. Clear lanes, shared dashboards, weekly syncs.
How do I start a conversation?
Easiest path: chat with our AI assistant on this page — it will ask a few questions about your business, current spend, and goals, and book a 30-minute discovery call with one of our strategists. You can also email us at hello@pulsewavemedia.ae.

Talk to a strategist.

Tell us about your goals — our AI assistant will qualify the brief and route you to the right specialist.

👤
Layla Haddad
Head of Growth · New Business
✉️
hello@pulsewavemedia.ae
Email
📞
+971 4 555 0102
Phone / WhatsApp
📍
Dubai Media City, UAE
Headquarters